HSCSC, better known as Live It Up! Hillsborough Street, is a 3-mile long corridor that runs on both sides of Hillsborough Street, from St. Mary’s School to the I-440 Beltline, including W. Morgan Street and a few side streets. The territory connects to, but does not include, Cameron Village. The territory includes a diverse collection of businesses, organizations, institutions and residential options.

Live It Up! Hillsborough Street provides a range of services and programs that help make the Hillsborough Street community a better place to live, work, play, shop, dine, learn and visit, including: cleaning, security, beautification, marketing and communications, economic development, special events and tourism, planning and advocacy, parking and transportation, research, arts and community.